Start of the IPR Story – Basics of the Protection


This seminar is part of the Trademark Meets Brand online course.

At this seminar you will hear what are the key trademark elements companies need to take into account at the beginning of their business.  Why the protection actions must be done at the early stage and how the protection can increase the company’s profit. What are the major challenges when choosing the right protection strategy and how avoid the obvious mistakes. How trademark protection can help your company to create a valuable brand.

The chair of the Trademark Meets Brand online course is Trademark and Design Counsel Taru Kallio-Nyholm, Orion.


9.00 – 9.15 Opening and introduction to the world of trademarks and brands
Taru Kallio-Nyholm, Trademark and Design Counsel, Orion

9.15 – 10.00 Navigating the trademark landscape – where to start and what to take into account?
Kaisu Korpua, Counsel, Brand Protection, Roschier Ltd.

10.00 – 10.15 Break

10.15 – 11.00  “Trademarks: Thinking Outside the Box 
Sarita Schröder, Managing Associate, Hannes Snellman Attorneys Ltd

11.00 – 11.15 Break

11.15 – 12.00 Case example:  Business story – Trademarks and brands at the beginning of business