Advanced IP Licensing Academy
Licensing as a business is one of the fastest growing businesses.
New industries and new models continue being developed, while some more traditional models are also refreshed with new ideas and new regulatory developments. Advanced Licensing Academy is a part of the IPR Summer School of IPR University Center. It is targeted to practitioners, students and academics with a focus on the latest development in the licensing world.
In 2016 Academy, the participants will be exposed to the latest developments and the hottest trends. The Academy will give you a broad view about licensing business models. The method for this year’s academy is focused on dialog – we will have a number of interesting panels. We are also introducing both the well-known speakers and rising stars, experienced practitioners and fresh thinking. The combination will allow the participants to gain both very broad coverage of multiple topics, and in-depth view to key questions.
The head of the Academy is Vice President, Head of Patent Business Ilkka Rahnasto, Nokia.
Speakers:
- Head of Patents Electrics/Electronics Kai Brandt, Audi
- CEO Kasim Alfalahi, Avanci
- Legal Councel Heidi Härkönen, KPMG
- Director, IP Business Development Roberto Castagno, Nokia
- Director, IP Regulatory, Legal & Intellectual Property Tim Frain, Nokia
- Director, Economics Pekka Sääskilahti, Nokia
- Vice President, Head of Patent Business Ilkka Rahnasto, Nokia
- Economic consultant Avantika Chowdhury, Oxera
- Managing Partner Tero Ojanperä, Vision+
- Partner Markku Tuominen, Roschier Attorneys Ltd.
- Attorney Anna Haapanen, Roschier Attorneys Ltd.
- Director (Patent Department), European Patent Attorney Folke Johansson, Papula-Nevinpat
- Special Partner Hannu Järvinen, Borenius Attorneys
- Director (IPR) Mika Timmerbacka, UPM
- Head of IPR Jarmo Rantala, BookIT Oy
- Managing Director Roleff Kråkström, Moomin Characters
- Managing Director Heikki Laaninen, 5th Wave Brands
- Partner Malcom Bain, iD Law Partners / BGMA
- Researcher Annamari Vänskä, TIAS Turku Institute for Advanced Studies
- Dr. Linda Turunen, Wonder Agency
- Councel Pia Ek, Castrén Snellman Attorney
- Head Global Patent Litigation Strategy Jürgen Dressel, Novartis Pharma AG
- Vice President – Non-ferrous Sales Kim Fagerlund, Outotec
- Director BioMediTech Hannu Hanhijärvi, Institute of Biosciences and Medical Technology
- Partner, Technology and IP Andrew Katz, Moorecrofts Corporate Law
- Director of IPR Olli Pekonen, Beneq
Program:
Kick-off Dinner Cruise to Finnish Archipelago
Time: Wed 8 June 2016 at 19.00 – 22.00
Place: Kauppatori, Helsinki
M/S Royal Cat, Royal Lines
“Beautiful views of Helsinki cost line, dinner and networking“
DAY 1 – Thursday, June 9
9:00 – 9:10 Opening
Head of Patent Business Ilkka Rahnasto, Nokia
9:15 – 10:30 Value of IP
The value of IP is one of the core licensing topics. The valuation methods keep on improving, and there are also new complexity in defining the value. This panel combines that latest thinking in valuation with the practical know how about what works and what not.
Chairman: Director, Economics Pekka Sääskilahti, Nokia
- Managing Director Tero Ojanperä, Vision+
- Economic Consultant, Avantika Chowdhury, Oxera
10:30 – 11:00 Break
11:00 – 12:15 IoT licensing
Internet of Thing (IoT) means connectivity of everything to Internet and cloud-based services. This will involve new forms of licensing, whether it is about patents, data, or services. What regulatory challenges does it involve? What would it mean for various industries? What are the emerging licensing models.
Chairman: Head of Patent Business Ilkka Rahnasto, Nokia
- Head of Patents Electrics/ElectronicsKai Brandt, Audi
- Director, IP Regulatory, Legal & Intellectual Property Tim Frain, Nokia
- CEO Kasim Alfalahi, Avanci
12:15 – 13:00 Lunch
13:00 – 14:15 Future of patent licensing
Patent licensing keeps on evolving, and new trends and new practices replace the old ones. Where are we heading?
An interview with CEO Kasim Alfalahi, Avanci and Vice President, Head of Patent Business Ilkka Rahnasto, Nokia
14:15 – 14:45 Break
14:45 – 16:00 Licensing in fashion industries
Fashion law is a new emerging specialized area of IP law. The industry is expanding between proprietary products and licensing as the core business model. What is the role of licensing, and what are the trends?
Chairman: President of the Finnish Fashion Law Society, Legal Councel, Heidi Härkönen, KPMG
- Researcher Annamari Vänskä, TIAS Turku Institute for Advanced Studies
- Dr. Linda Turunen, Wonder Agency
- Councel Pia Ek, Castrén Snellman Attorneys
Day 2 – Friday June 10
9:00 – 10:15 Technology licensing
Technology licensing is closely related to technology asset management. How to build technology programs, and how to integrate licensing into such programs? What are the new ways of doing technology licensing? What are the successful examples? How to make technology licensing a success?
Chairman: Director, IP Business Development Roberto Castagno, Nokia
- Vice President – Non-ferrous Sales Kim Fagerlund, Outotec
- Director BioMediTech Hannu Hanhijärvi, Institute of Biosciences and Medical Technology
- Director of IPR Olli Pekonen, Beneq
10:15 – 10:45 Break
10:45 – 12:00 Building a patent portfolio for licensing
Building a valuable patent portfolio requires long-term commitment and foresight. What are the best practices to build a patent portfolio for licensing? How does the approach for a small company differ from that of a large company? Is there a difference in building a portfolio primarily for defensive use or offensive use?
Chairman: Director (Patent Department), European Patent Attorney Folke Johansson, Papula-Nevinpat
Panelists:
- Director (IPR) Mika Timmerbacka, UPM
- Head of IPR Jarmo Rantala, BookIT Oy
- Head Global Patent Litigation Strategy Jürgen Dressel, Novartis Pharma AG
12:00 – 12:45 Lunch
12:45 – 14:00 Brand licensing
Trademark licensing in various forms continues to be a significant business, whether it is about franchising, expanding your core business to new industries or new product categories, or about ingredient branding in branded products of others. What are the hottest licensing topics around trademarks?
Chairman: Partner Markku Tuominen, Roschier Attorneys
- Managing Director Roleff Kråkström, Moomin Characters
- Managing Director Heikki Laaninen, 5th Wave Brands
14:00 – 14:30 Break
14:30 – 15:45 Open Source licensing
Various models of open source licensing continue to influence how software is being developed, shared and used. What is the latest in open source licensing? How do different Open Source licensing models operate? How do users and developers comply with various models?
Chairman: Attorney Anna Haapanen, Roschier Attorneys
Panelists:
- Special Partner Hannu Järvinen, Borenius Attorneys
- Partner Malcom Bain, ID Law Partners, Barcelona
- Partner, Technology and IP Andrew Katz, Moorecrofts Corporate Law
15:45 – 16:00 Closing
Arranging organization
IPR University Center