Trademark & Brand as part of Business Strategy -seminar day

In today’s dynamic business landscape, a strong brand and a well-managed trademark portfolio are critical assets that can drive success, growth, and differentiation for your organisation. Branding is not just about logos and slogans: it’s the essence of your business. It communicates trust, quality, and uniqueness to your audience. Understanding the legal aspects ensures that your brand is safeguarded from imitation, preserving its integrity and value. Protecting your brand is protecting your business.

The seminar is hosted by Taru Kallio-Nyholm, Trademark & Design Counsel at Orion Corporation.

The seminar is a part of the “Aineettomat oikeudet liiketoiminnassa” course offered at Aalto University, but is open to anyone interested in basics of brand licensing and trademarks. We provide breakfast and lunch for the participants.

Dive deeper into the world of branding and discover its secrets in our exciting seminar!

Program:

9.30 Breakfast

10.00 – 11.30 Basics of Brand Strategy and a Few Words about Trademarks
Every great brand has a story that starts with strategic decisions, including the meaningful choice of its name. Your brand isn’t just a logo; it’s a vital asset that adds tremendous value to your business. During this presentation, we will also gain insights into the latest brand trends.
Taru Kallio-Nyholm, Orion

11.30 – 12.30 Money from Branding: Case Rovio
Brand licensing is a powerful business strategy where companies allow others to use their brand assets, like name and logos, in exchange for royalties or fees. It’s a mutually beneficial approach, boosting an established brand’s influence and generating new revenue streams. A standout success story is Rovio Entertainment, the creator of Angry Birds.
Robert Hagelstam, Rovio

12.30 – 13.15 Lunch

13.15 – 14.00 Let’s fight – Why Legal Disputes Arise and Who Benefits
This exploration delves into the reasons behind brand-related disputes, the ways of enforcement of IP rights both offline and online, identifies the beneficiaries of such conflicts, and offers illuminating case examples to illustrate the dynamics at play.
Markku Tuominen, Roschier

14.00 – 14.20 Coffee break

14.20 – 15.00 Brand Management on Social Media
In this overview, we embark on a journey through the dynamic realm of brand engagement on social media. We’ll also dive into some interesting phenomena that currently shape the social media landscape, such as the explosive rise of dupe culture on TikTok and the challenges it brings.
Rasheka Scott, Dottir

15.00-15.30 Panel Discussion: Current Insights and Considerations

Taru Kallio-Nyholm, Orion
Robert Hagelstam, Rovio
Markku Tuominen, Roschier
Rasheka Scott, Dottir

The program may be subject to change.