Trademarks, Consumers and Competition


Event time

14.3.2013 13.00 – 15.00


 University of Helsinki, Siltavuorenpenger 3A, 1st floor, room 167.


Seminar is free of change.

IPR University Center organizes an open academic discussion. The keynote speaker of the seminar will be Professor Mark P. McKenna from the University of Notre Dame. Seminar is free of change.


The Seminar is chaired by Secretary General Marja-Leena Mansala, IPR University Center

12.30–13.00 Registration and Coffee

13.00–14.00 Trademark Law and Consumer Decision Making
Professor Mark P. McKenna, Notre Dame Presidential Fellow

14.00–15.00 Comments
Professor Petri Kuoppamäki, University of Helsinki 
Legal Councel Lumi-Sirkku Vikiö, SOK 

Mark P. McKenna

Mark P. McKenna teaches and writes in the area of intellectual property. Professor McKenna is widely recognized as a leading scholar in the trademark area, having published a number of articles in leading law journals on the topic of trademark law. He has also written about copyright law, the right of publicity, and the intersection of intellectual property rights regimes. Some of his latest projects deal with concerns about intergenerational equity in intellectual property and the role of the placebo effect in intellectual property policy.

Professor McKenna joined the Notre Dame Law School faculty on a permanent basis in the Fall of 2008 after visiting for a semester in the Spring of 2008. Prior to joining the faculty, Professor McKenna was a member of the faculty at Saint Louis University School of Law and practiced law with an intellectual property firm in Chicago, where he primarily litigated trademark and copyright cases. He graduated from the University of Notre Dame in 1997 with a degree in Economics and earned his J.D. from the University of Virginia School of Law in 2000.



Please register for the seminar by completing the online registration form no later than 10 March 2013. You will receive an automatic confirmation of registration to the email address you have given. You can only register one person at a time with the registration form.

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