Brand Innovation and Brand Design – Service design and concept building
This seminar is the fourth part of the Trademark Meets Brand online course.
If you register in August, the price for the seminar is 200,00 € + vat 24%
This seminar helps you to understand how brand innovation links today’s business. If your brand and design is your core asset, then innovation is about how one evolves and leverages asset in changing markets. From our top experts you’ll learn how to combine brand and design in legal & IPR context.
PROGRAM:
9.00 – 9.15 Opening words and introduction to the topic
Taru Kallio-Nyholm, Trademark and Design Counsel, Intellectual Property RightsOrion Corporation
9.15 – 10.00 Service design tools in brand building
Antti Innanen, CEO, Founder, Dot. Legal Design
10.00 – 10.15 Break
10.15 – 11.00 Trends in branding, marketing and communication
Sasu Haanpää, Head of Design, Ellun kanat
11.00 – 11.15 Break
11.15 – 12.00 Brand and design touchpoints – how to understand key touchpoints of a brand and design in order to create holistic design & brand approaches
Petteri Kolinen, Strategic Design Executive, Board Professional
Trademark meets Brand – online education program
Petteri Kolinen – Bio
Industrial Designer and Master of Arts in Design Leadership, Petteri Kolinen has a long experience in various leadership positions in design from diverse industries. In 1993–2007, Kolinen worked at Nokia as a lead designer of over 20 phone models. Then further as a Design Manager, responsible for various teams, as well as e.g. managing the Design Studio at the Keilaniemi headquarters. After this, he was a member of the Group Management Team and Design Director at the Martela Group Oyj. He joined Design Forum Finland CEO position from Nanso Group Oy, where he held the post of Creative Director. He is a active top management coach and a passionate speaker for the human centric thinking.
Sasu Haanpää – Bio
Read more from the LINK
Antti Innanen – Bio
Read more from the LINK
Arranging organization
IPR University Center