Brand Innovation and Brand Design – Service design and concept building


Event time

23.9.2021 09.00 – 12.00


Collaborate Ultra, online


  • 300,00 € + vat 24%
  • Members of the IPR University Center Association ry can use free seats
  • Students free of charge!
  • Members of MarkkinointiKollektiivi, Design Forum Finland and Ellun Kanat 200,00 € + vat 24%
Registeruntil 22.9.2021


Materials will be updated here.

Brand design

This seminar is the fourth part of the Trademark Meets Brand online course.

If you register in August, the price for the seminar is 200,00 € + vat 24%

This seminar helps you to understand how brand innovation links today’s business. If your brand and design is your core asset, then innovation is about how one evolves and leverages asset in changing markets. From our top experts you’ll learn how to combine brand and design in legal & IPR context.


9.00 – 9.15 Opening words and introduction to the topic
Taru Kallio-Nyholm, Trademark and Design Counsel, Intellectual Property RightsOrion Corporation

9.15 – 10.00 Service design tools in brand building
Antti Innanen, CEO, Founder, Dot. Legal Design 

10.00 – 10.15 Break

10.15 – 11.00 Trends in branding, marketing and communication  
Sasu Haanpää, Head of Design, Ellun kanat

11.00 – 11.15 Break

11.15 – 12.00 Brand and design touchpoints –  how to understand key touchpoints of a brand and design in order to create holistic design & brand approaches
Petteri Kolinen, Strategic Design Executive, Board Professional

Trademark meets Brand – online education program 

Petteri Kolinen – Bio

Industrial Designer and Master of Arts in Design Leadership, Petteri Kolinen has a long experience in various leadership positions in design from diverse industries. In 1993–2007, Kolinen worked at Nokia as a lead designer of over 20 phone models. Then further as a Design Manager, responsible for various teams, as well as e.g. managing the Design Studio at the Keilaniemi headquarters. After this, he was a member of the Group Management Team and Design Director at the Martela Group Oyj. He joined Design Forum Finland CEO position from Nanso Group Oy, where he held the post of Creative Director. He is a active top management coach and a passionate speaker for the human centric thinking.

Sasu Haanpää – Bio

Read more from the LINK

Antti Innanen – Bio

Read more from the LINK

Arranging organization

IPR University Center


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