Brand Innovation and Brand design – Service design and concept building

Online seminar


23.9.2021 09.00 – 12.00


Collaborate Ultra, online


  • 300,00 € + vat 24%
  • Members of the IPR University Center Association ry can use free seats
  • Students free of charge!
Ilmoittauduviimeistään 22.9.2021


Materials will be updated here.

Brand design

This seminar is the fourth part of the Trademark Meets Brand online course.

This seminar helps you to understand how brand innovation links today’s business. If your brand and design is your core asset, then innovation is about how one evolves and leverages asset in changing markets. From our top experts you’ll learn how to combine brand and design in legal & IPR context.


9.00 – 9.15 Opening words and introduction to the topic
Taru Kallio-Nyholm, Trademark and Design Counsel, Intellectual Property RightsOrion Corporation

9.15 – 10.00 Service design tools in brand building
Antti Innanen, CEO, Founder, Dot. Legal Design 

10.00 – 10.15 Break

10.15 – 11.00 Topic and speaker will be announced later

11.00 – 11.15 Break

11.15 – 12.00 Topic and speaker will be announced later

Program will be updated on August.

Trademark meets Brand – online education program 


IPR University Center


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