Brand Innovation and Brand design – Service design and concept building
This seminar is the fourth part of the Trademark Meets Brand online course.
This seminar helps you to understand how brand innovation links today’s business. If your brand and design is your core asset, then innovation is about how one evolves and leverages asset in changing markets. From our top experts you’ll learn how to combine brand and design in legal & IPR context.
9.00 – 9.15 Opening words and introduction to the topic
Taru Kallio-Nyholm, Trademark and Design Counsel, Intellectual Property RightsOrion Corporation
9.15 – 10.00 Service design tools in brand building
Antti Innanen, CEO, Founder, Dot. Legal Design
10.00 – 10.15 Break
10.15 – 11.00 Topic and speaker will be announced later
11.00 – 11.15 Break
11.15 – 12.00 Topic and speaker will be announced later
Program will be updated on August.
IPR University Center