Brand & Trademark in M&A Actions: Due Diligence
This seminar helps you to understand how brand drives M&A success. How to handle trademarks and brands in Due Diligence*-process?
Seminar is part of the Trademark Meets Brand – online seminar series.
*https://en.wikipedia.org/wiki/Due_diligence
Program:
9.00 – 9.15 Opening words
Taru Kallio-Nyholm, Orion
9.15 – 10.00 Brand valuation – how to valuate your brands?
Roope Jääskeläinen, Brandworxx
10.00 – 10.15 Break
10.15 – 11.00 Brands and trademarks in Due Diligence process
Sarita Schröder, Hannes Snellman Attorneys Ltd.
11.00 – 11.15 Break
11.15 – 12.00 Brands and Trademarks in M&A actions – case examples
Ilkka Vuorenmaa, KPMG Oy Ab
Arranging organization
IPR University Center