Brand Building and Brand Creation
This seminar is the third part of the Trademark Meets Brand online course.
Learn how to create a strong brand so that you can get ahead in your business or career. Understand the complexities around brand creation. Learn how to think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. Case examples from pharma branding.
13.00 – 13.15 Opening
Taru Kallio-Nyholm, Trademark and Design Counsel, Orion
13.15 – 14.00 Brand Building & Brand Creation: what you need to know about brand creation, brand architecture, naming?
Chris George, Marketing Director, Electrolux, UK
14.00 – 14.15 Break
14.15 – 15.00 Previous topic continues
15.00 – 15.15 Break
15.15 – 16.00 Brand Creation in pharma business
Keijo Punakivi, Global Marketing Director, Commercial Operations, Orion Pharma
16.00 – 16.15 IPR in Brand Building
Taru Kallio-Nyholm, Orion
IPR University Center
This seminar is part of the Trademark Meets Brand online course which has 9 seminars. Price for the whole series is 2200,00 € + vat 24%.
Members of the IPR University Center Association can use free seats. The whole seminar series for members is 1500,00 € + vat 24% and single seminars -20%.
See further information about the seminars HERE