Brand Building and Brand Creation
Event time
20.5.2021 13.00 – 16.00Location
Collaborate UltraPricing
- 300,00 € + vat 24%
- Members of the IPR University Center Association ry can use free seats
- Students must ask the free seats from the organisator!
Materials
Materials will be updated here.

This seminar is the third part of the Trademark Meets Brand online course.
Learn how to create a strong brand so that you can get ahead in your business or career. Understand the complexities around brand creation. Learn how to think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. Case examples from pharma branding.
Program:
13.00 – 13.15 Opening
Taru Kallio-Nyholm, Trademark and Design Counsel, Orion
13.15 – 14.00 Brand Building & Brand Creation: what you need to know about brand creation, brand architecture, naming?
Chris George, Marketing Director, Electrolux, UK
14.00 – 14.15 Break
14.15 – 15.00 Previous topic continues
15.00 – 15.15 Break
15.15 – 16.00 Brand Creation in pharma business
Keijo Punakivi, Global Marketing Director, Commercial Operations, Orion Pharma
16.00 – 16.15 IPR in Brand Building
Taru Kallio-Nyholm, Orion
Arranging organization
IPR University Center
Lecturers



Additional information
This seminar is part of the Trademark Meets Brand online course which has 9 seminars. Price for the whole series is 2200,00 € + vat 24%.
Members of the IPR University Center Association can use free seats. The whole seminar series for members is 1500,00 € + vat 24% and single seminars -20%.
See further information about the seminars HERE
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