Brand Building and Brand Creation

Trademark Meets Brand online course

Event time

20.5.2021 13.00 – 16.00


Collaborate Ultra


  • 300,00 € + vat 24%
  • Members of the IPR University Center Association ry can use free seats
  • Students free of charge!
Registration closed 18.5.2021


Materials will be updated here.

Branding blocks

This seminar is the third part of the Trademark Meets Brand online course.

Learn how to create a strong brand so that you can get ahead in your business or career. Understand the complexities around brand creation. Learn how to think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. Case examples from pharma branding.


13.00 – 13.15 Opening
Taru Kallio-Nyholm, Trademark and Design Counsel, Orion

13.15 – 14.00 Brand Building & Brand Creation: what you need to know about brand creation, brand architecture, naming?
Chris George, Marketing Director, Electrolux, UK

14.00 – 14.15 Break

14.15 – 15.00 Previous topic continues

15.00 – 15.15 Break

15.15 – 16.00 Brand Creation in pharma business
Keijo Punakivi, Global Marketing Director, Commercial Operations, Orion Pharma

16.00 – 16.15 IPR in Brand Building
Taru Kallio-Nyholm, Orion

Arranging organization

IPR University Center


Additional information

This seminar is part of the Trademark Meets Brand online course which has 9 seminars. Price for the whole series is 2200,00 € + vat 24%.

Members of the IPR University Center Association can use free seats. The whole seminar series for members is 1500,00 € + vat 24% and single seminars -20%.

See further information about the seminars HERE

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