Brand Building and Brand Creation

This seminar is the third part of the Trademark Meets Brand online course.

At this seminar you will learn how to create a strong brand so that you can get ahead in your business or career. You’ll understand the complexities around brand creation and learn how to think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. Case examples from pharma branding.

Program:

13.00 – 13.15 Opening
Taru Kallio-Nyholm, Trademark and Design Counsel, Orion

13.15 – 14.00 Brand Building & Brand Creation: what you need to know about brand creation, brand architecture, naming?
Chris George, Marketing Director, Electrolux, UK

14.00 – 14.15 Break

14.15 – 15.00 Previous topic continues

15.00 – 15.15 Break

15.15 – 16.00 Brand Creation in pharma business
Keijo Punakivi, Global Marketing Director, Commercial Operations, Orion Pharma

16.00 – 16.15 IPR in Brand Building
Taru Kallio-Nyholm, Orion