IP Business Strategy

This seminar is the second part of the Trademark Meets Brand online course.

Why is IP so important to business? How do you recognize the possibilities what IP is offering to your business? How to make money out of IP? Since the IP is in the crossroads of all business sectors inside the company, it is necessary to know how to use it and make co-operation when thinking the strategy.

Program:

9.00 – 9.15 Opening
Taru Kallio-Nyholm, Trademark and Design Counsel, Orion

9.15 – 10.00 How to facilitate an IPR strategy?
Pirke Fustinoni, Metso Outotec Corporation

10.00 – 10.15 Break

10.15 – 11.00 IPR risk management
Heidi Adler, Orion

11.00 – 11.15 Break

11.15 – 12.00 IPR Strategy in Practice
Virpi Tognetty, Kemira