IP Business Strategy

Trademark Meets Brand online course

Event time

23.4.2021 09.00 – 12.00


Collaborate Ultra


  • 300,00 € + vat 24%
  • Members of the IPR University Center Association ry can use free seats
  • Students must ask the free seats from the organisator!
Registration closed 22.4.2021


Materials will be updated here.

people playing chess

This seminar is the second part of the Trademark Meets Brand online course.

Why is IP so important to business? How do you recognize the possibilities what IP is offering to your business? How to make money out of IP? Since the IP is in the crossroads of all business sectors inside the company, it is necessary to know how to use it and make co-operation when thinking the strategy.


9.00 – 9.15 Opening
Taru Kallio-Nyholm, Trademark and Design Counsel, Orion

9.15 – 10.00 How to facilitate an IPR strategy?
Pirke Fustinoni, Metso Outotec Corporation

10.00 – 10.15 Break

10.15 – 11.00 IPR risk management
Heidi Adler, Orion

11.00 – 11.15 Break

11.15 – 12.00 IPR Strategy in Practice
Virpi Tognetty, Kemira

Arranging organization

IPR University Center


Additional information

This seminar is part of the Trademark Meets Brand online course which has 9 seminars. Price for the whole series is 2200,00 € + vat 24%.

Members of the IPR University Center Association can use free seats. The whole seminar series for members is 1500,00 € + vat 24% and single seminars -20%.

See further information about the seminars HERE

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