IP Business Strategy

This seminar is the second part of the Trademark Meets Brand online course.

Why is IP so important to business? How do you recognize the possibilities what IP is offering to your business? How to make money out of IP? Since the IP is in the crossroads of all business sectors inside the company, it is necessary to know how to use it and make co-operation when thinking the strategy.

Program:

Exact topics will be announced later.

9.00 – 9.15 Opening
Taru Kallio-Nyholm, Trademark and Design Counsel, Orion

9.15 – 10.00 Pirke Fustinoni, MO Group

10.00 – 10.15 Break

10.15 – 11.00  Heidi Adler, Orion

11.00 – 11.15 Break

11.15 – 12.00 Virpi Tognetty, Kemira