Logistics of Ideas – IP Value Creation

Join us to learn why intellectual property is no longer just a legal topic, but a core element of competitiveness and value creation in every organization.

This seminar invites IP practitioners and business and technology professionals to explore how patents and other intangible rights function as essential drivers of modern business strategy. While public attention often focuses on legal complexities or high-profile disputes, far less is said about the everyday, practical value of IP: enabling companies of all sizes to transform innovation and technology into tradable, strategic business assets.

Our speakers will offer practical insights into effective IP management and its direct impact on business growth. Participants will learn how to articulate and sell the value of IP within a company, understand IP’s role as a strategic business asset across different functions, and see how well-managed IP drives value creation for the entire enterprise.

Coffee is served at 13.30 and the seminar starts at 14.00. 

The seminar is structured as an interview-style event, featuring Roberto Castagno (Head of IP, Neste Oyj) and Mikko Manner (Partner at Roschier Attoneys) as expert speakers, with Rosa Ballardini (Professor, University of Lapland) acting as interviewer.