Protection of Designs – commercial and legal challenges



1.6.2021 15.00 – 16.30


Collaborate Ultra


Free of charge

Ilmoittautuminen päättynyt 30.5.2021

This seminar is part of the IPR Summer School 2021. It is open for everyone and free of charge. 

The case clinic examines the protection of designs from a legal and strategic perspective. After an introductory lecture and presentation of the case, the topic will be examined from different viewpoints in smaller groups led by facilitators and then discussed jointly among all participants. Through these discussions, guided by experienced experts in the field, the participants gain valuable insights on the protection, licensing and enforcement of designs in the EU and beyond.

The case clinic is organized with Suomen Teollisoikeudellinen Yhdistys ry. ( and Suomen AIPPI ( The event is free of charge and open to anyone interested but requires prior registration. Participants are requested to familiarize themselves in advance with case materials that will be made available on 28 May 2021 on the event’s web page.


15.00 – 15.05  Welcome
Juha Vesala, University Researcher, University Lapland/Helsinki; Director, IPR University Center
Jussi Ilvonen, Legal Advisor, Ornamo Art and Design Finland

15.05 – 15.20  Legal protection of designs
Marjut Alhonnoro, Senior Brand Protection Lawyer, Roschier

15.20 – 15.35  Case presentation
Jussi Ilvonen, Legal Advisor, Ornamo Art and Design Finland

15.35 – 16.00  Group discussion

– Group 1 (protection): Marjut Alhonnoro, Senior Brand Protection Lawyer, Roschier
– Group 2 (licensing): Jussi Ilvonen, Legal Advisor, Ornamo Art and Design Finland
– Group 3 (enforcement): Johanna Lilja, Partner, Roschier

16.00 – 16.25  Observations from group discussions and general discussion

16.25    Closing words
Johanna Lilja, Partner, Roschier


Johanna Lilja, Partner
Johanna Lilja is specialized in intellectual property, with a special focus on IP litigation. She also has extensive experience in anti-counterfeiting enforcement cases. In addition to IP work, Johanna specializes in data privacy as well as various industry-specific regulatory issues, with a focus on the pharmaceutical and healthcare sectors. Johanna is the Head of Roschier’s Data Protection practice. Her experience also covers compliance cases and internal investigations relating to anti-bribery, marketing and data privacy issues. She is recognized as one of the leading experts in her field in Finland (e.g. by Chambers Europe, Chambers Global and Who’s Who Legal). .Johanna joined Roschier in 2004 and became Partner in 2013.

Marjut Alhonnoro, Senior Brand Protection Lawyer
Marjut Alhonnoro is a member of the firm’s Brand Protection practice. She has extensive experience in various IPR prosecution and enforcement matters relating in particular to trademarks, designs, trade names, domain names and copyrights, and she regularly assists clients in developing strategies to protect and defend their IP rights. Marjut joined Roschier in 2012.

Jussi Ilvonen, Legal adviser at Ornamo Art and Design Finland.
As a lawyer his main focus and interests are in IP law and helping creative SMEs flourish. Jussi is also a board member at Finnish Association for Industrial Property Rights.


IPR University Center, STY - Finnish Association for Industrial Property Rights, AIPPI Finland


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