Advanced IP Licensing Academy

Seminar, part of IPR Summer School

Ajankohta

9.6.2016 09.00 – 10.6.2016 16.00

Paikka

Radisson Blu Royal Hotel, Runeberginkatu 2, Helsinki

Hinta

940,00 € + vat 24 %, for members of IPR University Center Association 755,00 € + vat 24 %.

Licensing as a business is one of the fastest growing businesses.

New industries and new models continue being developed, while some more traditional models are also refreshed with new ideas and new regulatory developments. Advanced Licensing Academy is a part of the IPR Summer School of IPR University Center. It is targeted to practitioners, students and academics with a focus on the latest development in the licensing world.

In 2016 Academy, the participants will be exposed to the latest developments and the hottest trends. The Academy will give you a broad view about licensing business models. The method for this year’s academy is focused on dialog – we will have a number of interesting panels. We are also introducing both the well-known speakers and rising stars, experienced practitioners and fresh thinking. The combination will allow the participants to gain both very broad coverage of multiple topics, and in-depth view to key questions.

The head of the Academy is Vice President, Head of Patent Business Ilkka Rahnasto, Nokia.

Speakers:

Program:

Kick-off Dinner Cruise to Finnish Archipelago

Time: Wed 8 June 2016 at 19.00 – 22.00
Place: Kauppatori, Helsinki
M/S Royal Cat, Royal Lines
Beautiful views of Helsinki cost line, dinner and networking

DAY 1 – Thursday, June 9                                   

9:00 – 9:10 Opening 
Head of Patent Business Ilkka Rahnasto, Nokia

9:15 – 10:30  Value of IP
The value of IP is one of the core licensing topics. The valuation methods keep on improving, and there are also new complexity in defining the value. This panel combines that latest thinking in valuation with the practical know how about what works and what not.

Chairman: Director, Economics Pekka Sääskilahti, Nokia

  • Managing Director Tero Ojanperä, Vision+
  • Economic Consultant, Avantika Chowdhury, Oxera

10:30 – 11:00 Break

11:00 – 12:15 IoT licensing
Internet of Thing (IoT) means connectivity of everything to Internet and cloud-based services. This will involve new forms of licensing, whether it is about patents, data, or services. What regulatory challenges does it involve? What would it mean for various industries? What are the emerging licensing models.

Chairman: Head of Patent Business Ilkka Rahnasto, Nokia

  • Head of Patents Electrics/ElectronicsKai Brandt, Audi
  • Director, IP Regulatory, Legal & Intellectual Property Tim Frain, Nokia
  • CEO Kasim Alfalahi, Avanci

12:15 – 13:00 Lunch

13:00 – 14:15  Future of patent licensing
Patent licensing keeps on evolving, and new trends and new practices replace the old ones. Where are we heading?

An interview with CEO Kasim Alfalahi, Avanci and  Vice President, Head of Patent Business Ilkka Rahnasto, Nokia

14:15 – 14:45   Break

14:45 – 16:00   Licensing in fashion industries
Fashion law is a new emerging specialized area of IP law. The industry is expanding between proprietary products and licensing as the core business model. What is the role of licensing, and what are the trends?

Chairman: President of the Finnish Fashion Law Society, Legal Councel, Heidi Härkönen, KPMG

  • Researcher Annamari Vänskä, TIAS Turku Institute for Advanced Studies
  • Dr. Linda Turunen, Wonder Agency
  • Councel Pia Ek, Castrén Snellman Attorneys

Day 2 – Friday June 10                           

9:00 – 10:15 Technology licensing
Technology licensing is closely related to technology asset management. How to build technology programs, and how to integrate licensing into such programs? What are the new ways of doing technology licensing? What are the successful examples? How to make technology licensing a success?

Chairman: Director, IP Business Development Roberto Castagno, Nokia

  • Vice President – Non-ferrous Sales Kim Fagerlund, Outotec
  • Director BioMediTech Hannu Hanhijärvi, Institute of Biosciences and Medical Technology
  • Director of IPR Olli Pekonen, Beneq

10:15 – 10:45  Break

10:45 – 12:00 Building a patent portfolio for licensing
Building a valuable patent portfolio requires long-term commitment and foresight. What are the best practices to build a patent portfolio for licensing? How does the approach for a small company differ from that of a large company? Is there a difference in building a portfolio primarily for defensive use or offensive use?

Chairman: Director (Patent Department), European Patent Attorney Folke Johansson, Papula-Nevinpat

Panelists:

  • Director (IPR) Mika Timmerbacka, UPM
  •  Head of IPR Jarmo Rantala, BookIT Oy
  • Head Global Patent Litigation Strategy Jürgen Dressel, Novartis Pharma AG

12:00 – 12:45 Lunch

12:45 – 14:00 Brand licensing
Trademark licensing in various forms continues to be a significant business, whether it is about franchising, expanding your core business to new industries or new product categories, or about ingredient branding in branded products of others. What are the hottest licensing topics around trademarks?

Chairman: Partner Markku Tuominen, Roschier Attorneys

  • Managing Director Roleff Kråkström, Moomin Characters
  • Managing Director Heikki Laaninen, 5th Wave Brands

14:00 – 14:30 Break

14:30 – 15:45 Open Source licensing
Various models of open source licensing continue to influence how software is being developed, shared and used. What is the latest in open source licensing? How do different Open Source licensing models operate? How do users and developers comply with various models?

Chairman: Attorney Anna Haapanen, Roschier Attorneys
Panelists:

  • Special Partner Hannu Järvinen, Borenius Attorneys
  • Partner Malcom Bain, ID Law Partners, Barcelona
  • Partner, Technology and IP Andrew Katz, Moorecrofts Corporate Law

15:45 – 16:00 Closing

Järjestävä organisaatio

IPR University Center

Lisätietoja

Register for Advanced IP Licensing Academy no later than 2 June 2016.

Confirmation of the registration will be sent automatically upon receipt of the fully completed registration form. Cancellations before 2 June 2016. After this, 50% fee applies. Cancellations, changes and further information: vainio@iprinfo.com

Accommodation:

The organizers have booked a limited number of rooms for participants of IPR Summer School. We kindly ask you to reserve your own room directly from the Radisson Blu Royal Hotel, Runeberginkatu 2, Helsinki

Reservation key: BIPR16
Due date: 23.5.2016

Availability of rooms is limited. Please make your reservation by the due date as the reservation key will be valid only until this date. Please mention the reservation key in your reservation.

Standard room                                 
single room 147,00 €     
double room 162,00 €

Rates are in EUR per room per night; breakfast and VAT included.

Reservations:

Radisson Blu Keskusmyyntipalvelu
Tel: +358 20 1234 701
Email:  reservations.finland@radissonblu.com
Internet: www.radissonblu.com/fi/book-a-hotel

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