Mastering branding and business strategies – Hanken alumni afterwork

Join us for a Hanken Alumni Afterwork with IPR University Center! 

This is a great opportunity to reconnect with fellow alumni, expand your professional network and gaining some new insights.

Joining us is Taru Kallio-Nyholm, who is working as a Trademark and Design Counsel at Orion Corporation with a responsibility of ensuring strategic brand management and protecting Orion’s global trademark portfolio. Besides of her extensive experience in IPRs, Taru has worked with several brand strategy projects.

Brand strategy and business strategy are vitally important tools for businesses to navigate in today’s competitive environment, and Taru will speak about Mastering branding and business strategies. During her talk, Taru will be sharing her insights what it means to combine brand and business strategies.

You will also get to learn more about IPR University Center and how you can take part and benefit from the activities the center offers.

Programme

17.00-17.15 Mingle, drinks & snacks

17.15-19.00 Welcome
Auri Vainio, Executive Manager at IPR University Center

Mastering branding and business strategies
Taru Kallio-Nyholm, Trademark and Design Counsel at Orion Corporation

Networking

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HOX!! The programme will be held in English and the event is for Hanken alumni.